An Introduction To Craft Beers with Melvin Brewing*

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*This is a Collaborative Post*

First Things First

Craft Breweries typically produce relatively small quantities of beer. Generally speaking, craft brewers are much smaller than their large scale, corporate brewery counterparts and they are often independently owned. 

Most if not all craft breweries are typically characterised by their emphasis on quality, flavor and brewing technique. As the industry has grown, the term craft brewery is a more encompassing one.

The microbrewing industry as we know it today properly began in the 1970s both in the United States and the UK. More often than not in the early days, they would often be very small indeed. The term micro brewery would usually indicate a brewery which formed during or before the original movement of the 1970’s, therefore with the expansion and growth in the industry, the term craft brewery is a more encompassing one. 

The vast majority of these original micro breweries would be very small indeed, perhaps a beer enthusiast experimenting with the brewing process in his garden shed, or maybe a few drinking buddies who hit upon the idea to make their own brew. More often than not, these enterprises would be merely ‘labours of love’ and not remotely about retail, sales or capitalistic gain.

However, due to a surge in popularity, (because of the high quality and popular tastes of the beers), craft breweries began expanding and developing to cater for a greater swathe of the alcoholic beverage market, thus the industry began to grow.

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The Art of Brewing

It should be noted that traditional artisanal brewing has existed in Europe for many centuries and subsequently was spread to the other countries around the world. In medieval times, beer would be the daily drink, because of the brewing process any bacteria or water borne diseases would be killed. It was better for your health to drink beer than to visit the local stream, well or water pump. 

Since the 70's these more traditional artisanal methods have been spreading, and with some small breweries expanding both their production and distribution; the more encompassing concept of ‘Craft Brewing’, as we would recognize it today, emerged. Today there are even brewpubs, which are pubs which brew their own beer and sell it on the premises.

Why Craft Beer? 

Consumers continue to demand a diverse variety of beers, from lagers, pale ales and seasonal beers to stouts, saisons and Belgian witbiers; craft brewers have snared a considerable portion of drinkers that would have traditionally opted for light and premium brand beers. 

Since many of the industry’s craft brewers are micro brewers, local brewpubs and regional producers, consumers have undeniably gravitated towards them. People are drawn to smaller operations such as Melvin Brewing for a number of reasons, among them are; the plethora of different flavors on offer, the traditional techniques used and to help support local businesses. 

The variety is far reaching and there is surely a craft beer out there for even the most sophisticated palate. I’d definitely recommend trying some craft beer if you haven’t already. They also vary in strength from low alcoholic content, to way up in the teens by percentage.

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Feel Good About Supporting Your Local Businesses

The brewing process has numerous stages and is time consuming, it is often regarded by those involved as an art form. There’s something romantic about the concept that this craft beer has been lovingly made, with great care and diligence rather than in batches of million of litres per annum, like the more mainstream brands. 

It is much more difficult for these smaller enterprises to survive and flourish without a loyal consumer base who buy into the ethos of the brewers themselves to some degree. This is obvious for any smaller bespoke business when trying to compete with multinational corporations and their corresponding multimillion dollar marketing budgets.

Because craft breweries tend to be small and independently owned,  they have to be ‘on their game’ at every stage of the process. They cannot afford to get anything wrong when it comes to crops, service or the actual brewing process.

So, with every sip, you know you are getting an end product which has required months of hardwork and dedication by people whose passion in life is the quest to create the perfect beer for you and when you do find the perfect craft beer for your tastebuds, it makes for an altogether more bespoke drinking experience.


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