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Creativity Vs Copycatting In Business.
One of the areas of
business which I have always been very interested in is the property
market. Like anyone else I can appreciate a fine looking building and
have always loved looking at beautiful houses and properties for as
long as I can remember. I can recall the phrase, 'there's always
money in bricks and mortar', being fairly frequently said and I guess
it has stuck to some degree. I've always had a kind of abstract
notion in my mind that I would like to one day invest in and build up a
property portfolio. I would relish the opportunity to improve
buildings structurally, and to restore original features to their
former glory. There is an element of this process which appeals to my creative and slightly artistic side.
People tend to think
entrepreneurs have to be creative and innovative which can be
daunting to anyone not so; but the fact is that there are many
successful people who are (by their own admittance) not particularly
creative; I think it was Theo Paphitis of La Senza and Dragon's Den
fame, who said of himself that he had, 'never had an original idea in
his life', which although I am sure is a comment laced with
self-deprecating hyperbole, probably rings true for many of us. This
comment resonates with me a lot and I believe it contains an
important notion. This being the simple reality of life whereby not everyone
can be a creative genius. There isn't any barrier to success for
those who may be less creatively inclined either. I can recognize my own
creative limitations, I mean sure I enjoy being original but I can't
claim to be so in all matters. Darwin once said that, 'if one wishes
to make an apple pie from scratch one must first create the
universe', I think this iterates the point of view of a person like
Theo Paphitis, meaning that to some extent at least, even the most
creative ideas are ones which are copied from the ideas of others.
"If I have seen further it is by standing on the shoulders of Giants." Isaac Newton.
A good example of the
re-using of another person's idea or the copying of a process in a business context would be Henry
Ford's innovative introduction of the 'Production Line' assembly
process for the manufacture of his famous Model T Ford automobiles. He was a
pioneer in his field in doing so, and he became fabulously wealthy. But the creation of wealth didn't end with him and his business. Think of how many people across
the world, and how many businesses since then have copied his concept
for their own gains how much money has been made by all of the 'copy cats'. If you can copy or improve on someone else's
ideas and you can implement that process in your own enterprise you
can also achieve great success. And I think more people ought to be cogniscant of the fact.
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I am interested in all
success stories and intrigued by people who manage to combine a
creative flair with an aptitude for business in order to become
successful. I was reading an interesting article the other day, the
main feature of which was an Adrian
Rubin interview. People like him seem to be able to turn their
creativity to an apparently infinite number of projects across
various industries. In the interview you can see how he allowed
himself to indulge and to nurture the creative side of himself in
order to build a livelihood which incorporated this aspect of his
personality. Most people will never realize this ambition, for most
it remains a dream, the separation between business/livelihood and
passion/creativity is omnipresent. Therefore I think it is important
for people who are creative and who might be entrepreneurial to take
heart and inspiration from the stories of such people like Adrian
Rubin LLC. While for those who might feel more curtailed in their
creative talents should take heart from figures such as Mr Paphitis.
Business is open to any
age, gender, race, religion, background and financial disposition;
that is truer now than it ever has been, and never has it been easier
for a person to set
up in business for themselves. While creativity can be a great
help, there are many factors which contribute to the overall success
of a business so take heart from the tales of others. In truth, this message isn't only relevant to the business sphere, but to life in general.
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